There is something about cute girls and square waves that just make me feel warm inside, and on CARS, the debut full length from Now, Now Every Children , there is plenty of this action to go around. I first came across this band a few months ago on this shitty pop punk music blog, and was happy that for once a quality band was being mentioned. I have been hooked ever since.
Cars was released in December on Minneapolis based label Afternoon Records. At 11 tracks, the album seems to end just as soon as it begins (which I still have yet to decide is a bad thing). With a drum, guitar, synth setup, Now, Now could have easily followed the Mates of State/Matt and Kim path of sugary synth/drum pop but instead rise above (had to) the former with a more serious approach to song writing more akin to the likes of an Eisley or Copeland. Singer Cacie Dalager's soft sung voice makes for beautiful one on one moments between her and her synthesizer that make you feel every word sung (see Sleep Through The Summer). Surprisingly though, when the dynamics shift, and the rock comes out (In My Chest) Dalager's voice does not crumble under the weight of the pounding drums and driving guitars.
I would be remiss if i did not mention this records production. I am in love with it. I think best described as mid-fi? the drums have the perfect "recorded in the basement" vibe and both the drums and the keys have that warmth that only tape can provide. The soundscape created on Cars makes it great background music so some "deep" conversation between friends. If Cars suffer from any faults, it is certainly on the album level. I cannot seem to find songs to skip over, certainly no filler tracks. While this is certainly a good thing, I feel this is because some songs tend to sound the same, and if not paying some semblance of attention while listening, you may not realize your listening to a new song. But please do not let this deter you from checking out this band, they are indeed a gem among the pop-punk scene (which they do not belong in). They head east in March for the first time playing the bamboozle fest (lame), and are playing some east dates before and after. Any interest in seeing this band come to Philly? I would absolutely love to have them in town.